Fans of Sean Hannity are boycotting Keurig coffee, and even destroying their own Keurig coffee makers after Keurig pulled its ads from Hannity.


The company pulled its ads because of the coverage it gave to the sexual allegations against Alabama Senate candidate Roy Moore. Hannity interviewed Moore on his show, where the 70-year-old denied knowing one of his accusers, but also said, “I’m not going to dispute anything.” Hannity told his viewers not to jump to conclusions about the situation. In addition, he appeared to describe the encounter as “consensual.”

Keurig was one of five companies to stop advertising during Hannity’s hour-long show. The others were, 23 and Me, Eloquii, and Nature’s Bounty. When a Twitter user informed the Keurig company of what Hannity said, the company agreed to pull its ads. “Thank you for your concern and for bringing this to our attention. We worked with our media partner and FOX News to stop our ad from airing during the Sean Hannity Show,” the official Keurig Twitter account wrote. Both Eloquii and 23 and Me followed suit.

Hannity fans reacted by posting videos of themselves destroying their Keurig coffee makers in various ways – from dropping them off balconies to setting them on fire to smashing them with baseball bats. “Liberals are offended by this video of a Keurig being thrown off of a building. Please retweet to offend a Liberal.#BoycottKeurig,” wrote one Twitter user.

“I am humbled and speechless and frankly laughing my ass off,” Hannity wrote on Twitter. “I love all my deplorable friends. Thank you and Game on!!” In addition, the pundit promised to give away 500 free coffee makers to his fans with the best videos of them breaking their Keurig machines.

Keurig CEO Bob Gamgort apologized on Monday for the negative attention brought to both Keurig and Hannity because of the decision to pull ads. He wrote that publicly responding to a tweet about the decision “gave the appearance of ‘taking sides’ in an emotionally charged debate that escalated on Twitter and beyond over the weekend, which was not our intent,” he wrote. “Clearly, this is an unacceptable situation that requires an overhaul of our issues response and external communications policies and the introduction of safeguards to ensure this never happen again. Our company and brand reputations are too valuable to be put at risk in this manner. I apologize for any negativity that you have experienced as a result of this situation and assure you that we will learn and improve going forward,” he added.

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