Sean Hannity Fans Boycott Keurig After Company Pulls Ads From News Show
Fans of Sean Hannity are boycotting Keurig coffee, and even destroying their own Keurig coffee makers after Keurig pulled its ads from Hannity.
KEURIG PULLS ADS FROM HANNITY, FANS BOYCOTT
The company pulled its ads because of the coverage it gave to the sexual allegations against Alabama Senate candidate Roy Moore. Hannity interviewed Moore on his show, where the 70-year-old denied knowing one of his accusers, but also said, “I’m not going to dispute anything.” Hannity told his viewers not to jump to conclusions about the situation. In addition, he appeared to describe the encounter as “consensual.”
Keurig was one of five companies to stop advertising during Hannity’s hour-long show. The others were Realtor.com, 23 and Me, Eloquii, and Nature’s Bounty. When a Twitter user informed the Keurig company of what Hannity said, the company agreed to pull its ads. “Thank you for your concern and for bringing this to our attention. We worked with our media partner and FOX News to stop our ad from airing during the Sean Hannity Show,” the official Keurig Twitter account wrote. Both Eloquii and 23 and Me followed suit.
Donna, thank you for your concern and for bringing this to our attention. We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show.
— Keurig (@Keurig) November 11, 2017
Hi there! Hannity is blocked from our advertising list. If we can help with anything else, please don’t hesitate to reach out to us at firstname.lastname@example.org.
— ELOQUII (@ELOQUII) November 10, 2017
We’ve received inquiries RE: advertising on Hannity. We are not running TV advertising on Hannity. We continue to closely evaluate where we advertise.
— 23andMe (@23andMe) November 10, 2017
Hannity fans reacted by posting videos of themselves destroying their Keurig coffee makers in various ways – from dropping them off balconies to setting them on fire to smashing them with baseball bats. “Liberals are offended by this video of a Keurig being thrown off of a building. Please retweet to offend a Liberal.#BoycottKeurig,” wrote one Twitter user.
— Angelo John Gage (@AngeloJohnGage) November 12, 2017
— Reverend Bob Levy (@TheRevBobLevy) November 12, 2017
“I am humbled and speechless and frankly laughing my ass off,” Hannity wrote on Twitter. “I love all my deplorable friends. Thank you and Game on!!” In addition, the pundit promised to give away 500 free coffee makers to his fans with the best videos of them breaking their Keurig machines.
I am humbled and speechless and frankly laughing my ass off. I love all my deplorable friends. Thank you and Game on!!
— Sean Hannity (@seanhannity) November 13, 2017
Keurig CEO Bob Gamgort apologized on Monday for the negative attention brought to both Keurig and Hannity because of the decision to pull ads. He wrote that publicly responding to a tweet about the decision “gave the appearance of ‘taking sides’ in an emotionally charged debate that escalated on Twitter and beyond over the weekend, which was not our intent,” he wrote. “Clearly, this is an unacceptable situation that requires an overhaul of our issues response and external communications policies and the introduction of safeguards to ensure this never happen again. Our company and brand reputations are too valuable to be put at risk in this manner. I apologize for any negativity that you have experienced as a result of this situation and assure you that we will learn and improve going forward,” he added.