Pro-Trump Super PAC Plans To Spend $250 Million In 6 Battleground States
An outside group that supports President Donald Trump is planning to spend $250 in six states as part of an effort to boost his chances of being reelected in 2020.
America First Action is a super PAC that is ready to pour resources into states with expensive media markets and high numbers of electoral votes. This way, Trump’s reelection campaign can focus its money on key states with cheaper markets.
The six states identified are Florida, Ohio, Pennsylvania, Michigan, North Carolina and Georgia, none of which have fewer than 15 electoral votes.
If he wins all six, the group’s leader believes Trump’s victory is guaranteed.
“We’re going to alleviate the burden on these six states that are must wins. They are the quickest path to the Electoral College,” Kelly Sadler, communications director for America First Action, told The Hill.
The group will focus on voter registration and data collection for targeted messages that are tailored for each demographic group. It also plans to run advertisements that tout Trump’s achievements and attack specific Democratic candidates.
America First says it plans to raise $300 million to fund its 2020 efforts.
The group is also eyeing other smaller states as possible targets for investment, including Wisconsin, Arizona, Iowa, New Hampshire, Minnesota and Maine.
Texas, Colorado and Virginia are also on its “watch list.”
During the 2018 cycle, America First raised around $39 million and spent $36.5 million, according to Federal Election Commission data. The group, which can solicit unlimited contributions, has not yet reported its fundraising totals for this year.
The group says that in the near future, it will not spend money on targeting specific Democratic candidates.
Officials at America First believe it is too early to pick which 2020 candidate might pose the biggest threat to Trump–they expect to get a clearer sense of the field by the end of the year.
The group is planning to use certain issues in the messaging towards prospective Trump voters, namely immigration, the opioid crisis and the president’s revision of the North American Free Trade Agreement.
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