WATCH: Trump & Bloomberg Spend $11 Million Each On Super Bowl Campaign Ads [Video]
Amid the infamous car and beer commercials, Bloomberg will appear for one minute in an ad addressing gun violence, while Trump will tout his record as president for 30 seconds.
The Bloomberg ad features a grieving mother who shares the story of her son, George Kemp Jr., who is shown wearing youth football gear. Kemp was shot and killed at age 20 in 2013 while he was at mechanic school.
“I just kept saying, you cannot tell me that the child I gave birth to is no longer here,” his mother says in the ad.
Text on a black background then reads, “2,900 children die from gun violence every year.”
“I know Mike is not afraid of the gun lobby — they’re scared of him,” she says, praising his record on gun control. “And they should be.”
According to his campaign, Bloomberg’s ad is scheduled to air between the end of the halftime show and the beginning of the third quarter.
Trump’s commercial, on the other hand, reportedly looks like a more traditional campaign ad, without any particular ties to football or added flair. It mainly talks about the president’s record of low employment and the military.
It begins with a news report from the 2016 election night, with a narrator saying “America demanded change, and change is what we got.”
The commercial then features glimpses of military operations, while a list of Trump’s economic successes are listed.
Trump is shown at the end of the ad telling the crowd at a rally, “Ladies and gentlemen, the best is yet to come.”
The Trump campaign said it would air another different, never-seen-before 30-second commercial during the game.
Both campaigns spent $11 million for a full minute of screen time, and reach predicted 100 million viewers who tune into the biggest football game of the year.