Presidential candidate Joe Biden and his campaign are launching their first advertising effort for the upcoming November election. The presumptive Democratic nominee and his team plan to spend up to $15 million on ads over five weeks specifically in the six that President Donald Trump won in the 2016 election.

These states include Arizona, Florida, Michigan, North Carolina, Pennsylvania, and Wisconsin.

National cable outlets that will be showing Biden’s ads include Fox News, a favorite source for  Trump.

The ads will show parts of Biden’s speech last month in Philadelphia honoring George Floyd. In his speech, he promoted himself as a leader who wants to unify the country. Biden says, “I know so many Americans are suffering, suffering the loss of a loved one, suffering economic hardship… The country is crying out for leadership, leadership that can unite us, leadership that can bring us together. That’s what the presidency is — the duty to care, to care for all of us, not just those who vote for us, but all of us.”


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He adds, “The moment has come to deal with the denial of the promise of this nation made to so many. Because if it weren’t clear before, it’s clear now — this country wasn’t built by Wall Street bankers and CEOs, it was built by the great American middle class … Health care workers, docs, nurses, delivery truck drivers, grocery store workers, we’ve come up with a new phrase for them: essential workers.”

The ads will be aimed at black and Hispanic voters in swing states with a six-figure investment in African American print, radio and digital programming and Spanish-language media content in the specified states.

Trump and his campaign have already begun advertising for the year with a $22.7 million campaign.

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