News

Bloomberg & Trump Spend $10 Million On Super Bowl Ads

Both former New York City Mayor Michael Bloomberg and President Donald Trump have bought 60-second Super Bowl advertisement slots said to be priced at about $10 million.

After the New York Times reported of Bloomberg’s presidential campaign buy, Trump’s presidential campaign announced that they too secured a 60-second ad during the game. 

Both New Yorkers are preparing for a political duel on game night. Michael Frazier, a spokesman for the Bloomberg campaign, said about the ad, “The biggest point is getting under Trump’s skin.” 

He continued by describing Bloomberg’s strategy which, according to Frazier, is “running a national campaign that focuses on states where the general election will be decided, parts of the country that are often overlooked.” According to Advertising Analytics, Bloomberg’s campaign has already spent  $170 million on television and digital advertising. 

Subscribe to our free weekly newsletter!

A week of political news in your in-box.
We find the news you need to know, so you don't have to.

SLIDESHOW: TOP DEMOCRATS RUNNING FOR PRESIDENT IN 2020

Tim Murtaugh, a spokesman for the Trump campaign, said, “President Trump made the unprecedented decision to keep the campaign open following his first election, which allows us to do things like buying a Super Bowl ad. We have the means to raise a national campaign unlike any other candidate.”

This is a rare move for both sides, as investing money on advertisement that reaches all 50 states instead of key swing states is often seen as a waste. However, the ads were strategically chosen. The Iowa Caucuses are set to take place the day after the Super Bowl, and Trump’s State of the Union Address is scheduled for the following Tuesday. 

It’s not certain how much each side will be paying for the advertisements, but Fox, who’s broadcasting the event, is said to be asking for $5 million per 30-seconds of ad time.

The Super Bowl is the most watched television event in the country, with last year’s bringing in about 98 million viewers on CBS.

Anacaona Rodriguez Martinez

Recent Posts

Democrats Attack Green Party Nominee Jill Stein In New Ad

A new ad about Green Party candidate Jill Stein has been released by Vice President Kamala Harris'…

13 hours ago

Jennifer Lopez Says Trump ‘Offended Every Latino In The Country’ With MSG Joke At Harris Rally

https://youtu.be/inbJpo6D4BQ Jennifer Lopez, campaigning with Kamala Harris on Oct. 31 in Nevada, said Donald Trump’s…

13 hours ago

Trump National Security Adviser Michael Flynn Says ‘Gates Of Hell’ Will Be Opened On Opponents If Trump Is Reelected

Former National Security Adviser Michael Flynn declared that the "gates of hell" would be unleashed if former…

2 days ago

VIDEO: Kamala Harris Hugs First Person In Line For Her Ellipse Rally, Chats With Her Mom

https://youtu.be/JQCdk-71tG0 Democratic presidential nominee Kamala Harris met with the woman who was the first in…

2 days ago

VIDEO: Harris Vows To Put ‘Country Above Party’ In Front Of 75,000 People At The Ellipse

https://youtu.be/xc72fdqkaVc Vice President Kamala Harris vowed to put “country above party and above self” as…

3 days ago

Trump-Friendly Judge Aileen Cannon In The Running For Attorney General If Former President Wins Second Term

U.S. District Judge Aileen Cannon has reportedly been placed on a list of potential attorney general candidates…

3 days ago