Sen. Tim Scott (R-South Carolina) launched his multimillion-dollar campaign to rally black and Latino support for the GOP in the upcoming presidential election.

Scott, a contender to be former President Donald Trump’s running mate, has announced his plan to spend $14 million from now to election day. He intends to visit battleground states that are pivotal to the election outcome and could be won by a small margin.

Rather than focus on the typical Republican supporters, Scott’s initiative targets minority groups with a history of supporting the Democratic party.

Scott is concentrating on Michigan, Arizona, Pennsylvania, North Carolina, Nevada and Georgia to court voters of color. He plans to make direct appeals through smaller events, hoping to form a connection with his audience.

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In a briefing to reporters, Scott said, “A lot of reasons why the shift is becoming just so blatantly obvious that it’s now undeniable that there is something amiss.”

He explained that “a racial shift that we haven’t seen in probably three decades of politics” will be apparent in November. Scott says this shift is happening “because working-class Americans are banding together and being fused together by the issues that they’re confronting on a daily basis.” The senator also explained how “those issues are more pronounced in the African American community.”

Scott also explained how black voters’ social values, which are often faith-based and culturally conservative, are more aligned with those of the GOP as opposed to the Democratic party.

The senator’s campaign comes as President Joe Biden is experiencing a drop in black voter support. Biden and his vice president, Kamala Harris, have focused on minority groups themselves. The two have credited their previous presidential election victory to black voters, explaining that they need the group’s help to repeat this feat.

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