Harris Campaign Set To Spend $50 Million On Ads Before Democratic Convention

Vice President Kamala Harris’ campaign announced that it will be spending $50 million on paid media and ads before the Democratic National Convention.

The Harris campaign revealed its first ad, named “Fearless,” which highlights her experience as a prosecutor and attorney general of California while simultaneously condemning the Republican nominee, Donald Trump. In the ad, Harris can be heard saying that he wants “to take our country backward. To give tax breaks to billionaires and big corporations and end the Affordable Care Act. But we are not going back.”

Harris then outlines the beliefs of her campaign, explaining they “believe in a future where every person has the opportunity not just to get by, but to get ahead. Where every senior can retire with dignity.”

The campaign explained that the advertisement is set to air on both local and national television stations across swing and battleground states. It will primarily be shown during primetime television programs such as the Olympics coverage, The Daily Show, The Simpsons, Big Brother and The Bachelorette.

Jen O’Malley Dillon, the Harris campaign chair, said, “Throughout her career as a courtroom prosecutor, Attorney General, United States Senator, and now as Vice President, Kamala Harris has always stood up to bullies, criminals and special interests on behalf of the American people – and she’s beaten them.” Dillon continued her support for the vice president, explaining, “She’s uniquely suited to take on Donald Trump, a convicted felon who has spent his entire life ripping off working people, tearing away our rights, and fighting for himself.”

The Harris campaign has taken drastic strides in raising money for their cause, collecting over $200 million within the first few weeks of their efforts.