Ford Raises Prices $2000 On Some Vehicle Models Due To Trump Tariffs

Ford Motor Company is increasing prices on several vehicles manufactured in Mexico, citing the impact of tariffs introduced under President Donald Trump’s trade agenda. The price hikes affect the Bronco Sport, Maverick pickup and Mustang Mach-E electric SUV. Some models are seeing increases of up to $2,000, according to a notice sent to dealers.

Trump paused some of the tariffs after the stock market melted down over the rollout.

Ford confirmed that the Bronco Sport Heritage series will see a $600 bump, while the Maverick XLT AWD will rise by $700. Other adjustments, including slight increases on optional features like hard bed covers and glass roofs, are part of the company’s “normal course of business” mid-year pricing review, the company said.

“This is our usual mid-year pricing action combined with some tariffs we are facing,” Ford spokesperson Said Deep said in a statement. “We have not passed on the full cost of tariffs to our customers.” Deep emphasized that current dealer inventory is not affected and that vehicles built before May 2 will remain at previous prices.

The price changes come just weeks after Ford estimated that Trump’s auto tariffs would cost the company around $1.5 billion in 2025. While Ford assembles most of its vehicles in the United States — limiting its exposure compared to foreign-based rivals — it still produces key models in Mexico that fall under the scope of the 25 percent auto tariff Trump announced in late March.

Trump’s latest tariff adjustments, which took effect last week, reduced some of the harsher penalties on foreign auto parts by eliminating double tariffs and offering offset options. These changes are intended to incentivize domestic vehicle production while maintaining pressure on foreign-made cars.

To help soften the blow for consumers, Ford is continuing its “From America, For America” employee-pricing program through July 4. The company says vehicles produced after May 2 will still be eligible for these discounts. “Our approach throughout this evolving situation continues to be doing what’s right for our customers — and our business,” Deep said.