The Democratic National Committee launched its first paid advertising campaign, promoting its new presidential ticket of Vice President Kamala Harris and Minnesota Gov. Tim Walz, with a focus on swing states.

The campaign features a billboard ad on the Las Vegas strip and over 80 additional billboards in major cities across seven key battleground states – Arizona, Georgia, Michigan, North Carolina, Nevada, Pennslyvania and Wisconsin – in both English and Spanish.

The billboards will highlight “the contrast between Vice President Harris’ bright vision for the future and Donald Trump’s weird campaign of lies and vengeance,” according to the DNC.

Specifically, the Las Vegas and other billboards will feature images of Harris and Walz with the caption “fighting for you” and images of former President Donald Trump and Sen. JD Vance (R-Ohio) with the caption “out for themselves.”

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“The DNC is blanketing the battlegrounds with a clear message: Vice President Kamala Harris and Governor Tim Walz are fighting for working people, and Donald Trump and JD Vance are only out for themselves,” said DNC Communications Director Abhi Rahman in a statement.

Many of the billboards will be placed along major interstates and highways, such as I-95 and I-10, and will be visible in Phoenix, as well as in Atlanta, Macon and Savannah, Georgia. Additionally, the billboards will be in Detroit and Grand Rapids, Michigan, as well as in Asheville, Charlotte and Raleigh, North Carolina.

The DNC will also place billboards in Las Vegas and Reno, Nevada, and in Philadelphia, Pittsburgh and Harrisburg, Pennslyvania. They will also be in Wisconsin in Milwaukee, Green Bay and Eau Claire.

The Harris-Walz campaign has reported strong fundraising, with $310 million raised in July and $377 million available at the start of August. In contrast, the Trump campaign raised over $138 million last month and has $327 million on hand.

The DNC’s advertising push follows Harris and Walz’s battleground state tour last week, which drew large crowds in Pennslyvania, Wisconsin and Arizona.

Trump’s running mate, Vance, shadowed the Democratic pair throughout the week, holding news conferences in many of the same cities they visited.

While Trump held one rally last week in Montana, his campaign also launched a new wave of ads at the end of July, targeting Harris’ immigration record, labeling her a “border czar.”

Despite Trump’s efforts, recent polling shows Harris closing the gap and erasing Trump’s lead over President Joe Biden in some swing states, prompting Democrats to aggressively introduce their new ticket to voters in these crucial states with less than a week until the Democratic National Convention.

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