A day after the Florida Supreme Court ruled in favor of a state abortion ban six weeks into pregnancy, President Joe Biden’s reelection campaign launched an advertisement to remind voters of former President Donald Trump’s role in federal abortion ban efforts.
“For 54 years, they were trying to get Roe v. Wade terminated, and I did it, and I’m proud to have done it,” Trump says in a clip at the beginning of the ad.
“In 2016, Donald Trump ran to overturn Roe v. Wade. Now, in 2024, he’s running to pass a national ban on a woman’s right to choose,” Biden says.
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In February, Trump said he had not decided whether to support the GOP-led effort to pass a national 15-week abortion ban, as he feared it would cost him politically.
“I’m running to make Roe v. Wade the law of the land again, so women again have a federal guarantee to the right to choose. Donald Trump doesn’t trust women. I do,” Biden continues.
The campaign said it had a “seven-figure buy” for the advertisement, which was part of a $30 million advertising effort in battleground states, including Pennsylvania, Michigan, Wisconsin, Arizona, Georgia, North Carolina, and Nevada.
“This new, extreme abortion ban — one that Donald Trump personally paved the way for — will now amount to a ban for the entire Southeast,” campaign manager Julie Chavez-Rodriguez said. “Women in need of reproductive care throughout the region now face a choice between putting their lives at risk or traveling hundreds or thousands of miles to get care.”
As a devout Catholic, Biden personally opposes abortion but believes women should have access to the procedure. For this reason, he never says the word “abortion” in the ad, instead referring to women’s “right to choose.”
A CBS News poll conducted in March showed that a majority of voters believe that the overturning of Roe v. Wade has hurt the country.
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